VIP Concert & Night Club

To help our client Caterpillar Inc. provide a customized experience for its most important customers in the midst of the world’s largest mining equipment show, we created a VIP Concert and Nightclub Experience at Caesars Palace in Las Vegas. Working with top country music star Keith Urban, we turned a plain hotel ballroom into an exclusive nightclub that featured a high-energy private concert — providing networking opportunities for Caterpillar and giving VIP customers a unique and memorable experience.