Recruiting campaign

Midstate College needed a new campaign to reach consumers thinking about taking the next step toward getting the job they really want. We took one of their key differentiators — flexibility — and turned it into a campaign called “Life is complicated,” promoting how Midstate classes fit into the lives of busy people with families and full-time jobs. We created a unique look and feel to demonstrate the concept, did photo and video shoots, then executed commercial spots, billboards and marketing materials. The college experienced increases in inquiries and enrollments as a result of the campaign.