TARGETED MULTIMEDIA CAMPAIGN FOR AUTONOMOUS MINING

We developed and executed a targeted multimedia campaign to help our customer Caterpillar promote its Cat® MineStar™ Command suite of autonomous mining solutions to very specific groups of customers in Australia, Canada and the United States. Recognizing that these customers frequently travel to and from their remote mining locations, we placed signage in key airports and airport lounges, and placed print ads in in-flight magazines for large airlines such as Quantas as well as the regional carriers that serve remote locations where mining operations exist. In addition, we placed billboards near corporate headquarters locations and on strategic highways connecting them to their mining operations.