RLI
Advertising campaign
A national business-to-business specialty insurance company, RLI Corp. wanted to celebrate its 50th year in business with a series of ads in industry publications. In addition to promoting its existing books of business, RLI was looking to attract new underwriters and bring new insurance products on board to continue its growth in the next 50 years. This series of ads leveraged the unique brand we created together and helped RLI stand out in publications filled with other insurance providers.
The series earned the client new business and also several awards, including an American Advertising Awards Best of Show.