Branding

Nearly two decades ago, we helped our client RLIP Corp. by providing a new brand identity that featured a new tagline, unique artwork and a branding campaign to roll it out. The identity was designed to help the specialty insurer stand out in a cluttered marketplace and allow the company to attract additional books of business to foster growth. As the company has grown, so has its brand identity. At the end of the first decade, we strategized with RLI to evolve the brand and expand on the distinct illustrative style to create new looks for specific product groups. Today, RLI continues to leverage this one-of-a-kind identity to get noticed and strengthen its brand.