Bradley University
Recruiting Campaign
We partnered with Bradley University’s marketing and admissions teams to launch a new recruitment literature campaign, developing a three-part series to reach prospective students at various unique points in the college decision-making process.
This publication series, geared toward prospective undergraduate students, has been running for the last 24 months. During that time, Bradley has experienced a 15% increase in freshman enrollment compared to recent classes — including one of the largest enrollment classes in the history of the University.
Inquiry communication
Introduces the university and encourages a campus visit.
Viewbook communication
Provides more information on each of the colleges, available majors, and how to apply.
Follow-up communication
Generates excitement and serves as final push, encouraging them to become a Bradley Brave and reminding them of the important dates for completing enrollment.
