To help Caterpillar maximize the time spent with its customers during an international trade show, MINExpo 2016, Converse helped create an exclusive three-night event at Brooklyn Bowl — a large restaurant, concert and event center in Las Vegas.
We created a look and feel for the event that was executed in digital signage and concert “posters” that featured Caterpillar messaging, concert wristbands and lanyards, and branded bowling shirts for event workers.
Programming included an all-request cover band. Guests were able to text their requests to the band and those messages would appear on a large digital LED display near the stage.
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