To help Caterpillar showcase the many products and services it offers to the mining industry, we created a unique, high-tech display called Touchpoint. These touch-activated table-oriented stations were located throughout Caterpillar’s exhibit at MINExpo 2016. Our comprehensive services included everything from concepting the experience to content planning, programming, logistics and on-site and ongoing support.
Each station is made up of two to three multi-touch screens that are activated using a card that launches a unique product experience. Users can interact with pre-loaded content such as videos, PDFs, photographs, infographics and more.
The tables are activated using a card that launches a unique product experience. Cards were also used as promotional items.
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