During MINExpo 2016, thousands of Caterpillar customers and dealers made Caesars Palace their home base. We helped Caterpillar welcome them with messaging and branding — from room keys, escalator runners and hallway banners to the bus loading and unloading area.
Caesars Palace also was home to the Cat Central Ticket Office, where participants could pick up the tickets we designed and produced for each Caterpillar event.