CES 2023

Our client Caterpillar Inc. was looking for a way to change its perception from simply a machine manufacturer to a global leader in innovation and technology. They chose the most influential tech event in the world, CES 2023, to demonstrate that leadership. And they chose Converse Marketing to help them execute the experience. We provided booth design and execution, messaging, signage and video content and production, and created a number of interactive activities, including four separate Augmented Reality experiences in the bed of a 100-ton truck. CES 2023 attracted more than 115,000 attendees and 4,800 members of the global media. And the Caterpillar booth garnered plenty of attention, with a large autonomous truck at the center of the exhibit. Out of 3,200 exhibits, Caterpillar was one of 10 selected as best of show by Exhibitor Magazine’s Best of CES 2023.