We recently strategized with specialty insurer RLI Corp. to evolve the powerful brand identity we created together almost a decade ago. As this successful company continues to grow, we combined its distinct illustrations with photography to create new looks for specific product groups. In addition to creating sales materials, templates and a library of digital imagery, we also provided a brand guide to help internal staff successfully and consistently use all the brand elements in print and online materials.
Custom folder — a vehicle to help the sales team package individual fact sheets for targeted clients
Fact Sheet Template System — makes use of the full color palette to create product-specific fact sheets that stand alone yet are consistent for cross-selling efforts