Catholic Diocese of Peoria
Multimedia Recruiting campaign
We helped the Catholic Diocese of Peoria’s Office of Priestly Vocations reach young men considering a calling to religious life, and their families, through a unique diocesan-wide campaign executed in posters, trading cards, a website and video series. In addition to garnering support from all parishioners in the diocese, some materials were targeted at students attending Catholic grade schools and high schools in the diocese.
A series of collectible trading cards, similar to baseball cards, introduced grade-school students to current seminarians. By presenting these young men as relatable role models, the cards were designed to help students see vocations as an appealing life choice.
Put up in schools and parishes throughout the diocese, a series of posters introduced individual seminarians with a photo and a testimonial quote about their decision to answer the call to vocations.
TAGS: Marketing // Video // Web & Interactive // All