Converse provided design, production, and support for the Caterpillar booth at the Bluefield Coal Show in Bluefield, West Virginia. One of the highlights of the booth was Touchpoint: The Interactive Caterpillar Global Mining Experience. This particular trade show audience largely consists of miners and their families as well as mining executives and customers. Bluefield is situated in th heart of the Appalachian Coal region, one of the densest coal-producing areas in the United States.
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