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Recruiting Campaign

We partnered with Bradley University’s marketing and admissions teams to launch a new recruitment literature campaign, developing a three-part series to reach prospective students at various unique points in the college decision-making process.

This publication series, geared toward prospective undergraduate students, has been running for the last 24 months. During that time, Bradley has experienced a 15% increase in freshman enrollment compared to recent classes — including one of the largest enrollment classes in the history of the University.

set of 3 Bradley University brochures

Inquiry communication — introduces the university and encourages a campus visit.

16 page Bradley University guide cover 16 page Bradley University guide interior 16 page Bradley University guide interior 16 page Bradley University guide interior 16 page Bradley University guide interior

Viewbook communication — provides more information on each of the colleges, available majors,
and how to apply.

32 page Bradley University guide cover 32 page Bradley University guide interior 32 page Bradley University guide interior

Follow-up communication — generates excitement and serves as final push, encouraging them to become a Bradley Brave and reminding them of the important dates for completing enrollment.

8 page Bradley University guide cover 8 page Bradley University guide interior BACK
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