Posted 09-27-2016When the MINExpo International 2016 show floor opened on Sept. 27, there wasn’t much that hadn’t been touched by at least one member of the Converse Marketing team. More than two years of work culminated with the opening of the exhibit in Las Vegas. Our partnership with Caterpillar was truly an all-agency effort: from designing the layout of the show floor exhibit to weaving dozens of important topics into one comprehensive message, from traveling around the world to produce documentary-style videos to creating custom interactive touchscreens, from branding the Las Vegas airport to creating exclusive VIP events. We’re thankful to the many Caterpillar team members who gave us an opportunity to help the company shine on this global stage.
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