Posted 8-20-2013Touchpoint, a state-of-the-art digital marketing tool that tells the comprehensive story of Caterpillar Global Mining, is currently being featured at trade shows and events around the world. Two large Touchpoint structures were unveiled at MINExpo 2012 in Las Vegas; following the show they were installed in the museum at Caterpillar Global Mining headquarters in S. Milwaukee, Wis., and in the main conference room at the Converse Marketing offices. In the past year, smaller versions of the installation have been used at Caterpillar and Cat dealer events around the world. The Touchpoint and Augmented reality experiences were also installed in the Executive Conference room at the mining headquarters in Oak Creek, Wis.
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