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Global Tradeshow

We partnered with Caterpillar Global Mining to develop themes and messaging for MINExpo 2012 and leverage those across all communications including show floor, customer events, airport and hotel conditioning, event promotions, and pre and post customer communications produced in multiple languages. Elements included videos and multimedia presentations, exhibit and communication guides, kiosks, ticketing, digital and print advertisements, bus and building banners, and more.

Caterpillar banners hanging in the Las Vegas airport Caterpillar banners hanging in the Las Vegas airport Caterpillar video playing in the Las Vegas airport Banners and Caterpillar branded taxi stands outside of Las Vegas airport Caesar's palace marquee with Caterpillar video with Cat banners hanging outside
Large Cat banners hanging in Caesar's palace hallway Large Cat banners in Caesar's palace Caterpillar signage on escalators at Caesar's palace Cat logo in marble floor at Caesar's palace OEM booth OEM booth BACK
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