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We build great brands. Great brands build business.

Our Work

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Destination Marketing

To help Caterpillar maximize the time spent with its customers during an international trade show, MINExpo 2016, Converse helped create an exclusive three-night event at Brooklyn Bowl — a large restaurant, concert and event center in Las Vegas.

Rock, Roll and Bowl venue and shirt tickets

We created a look and feel for the event that was executed in digital signage and concert “posters” that featured Caterpillar messaging, concert wristbands and lanyards, and branded bowling shirts for event workers.

screen graphics above bowling lanes posters posters and screen graphics screen graphics above the bar posters

Programming included an all-request cover band. Guests were able to text their requests to the band and those messages would appear on a large digital LED display near the stage.

All Request Live band performance the Converse team with the band

See more of MINExpo 2016

Show Floor
Trade Show: Center Stage
Trade Show: Technology Stage
Interactive Displays
High-Tech Digital Signage: Data Optimization Area
Destination Marketing: Las Vegas Airport
Hotel Conditioning: Caesars Palace
Corporate VIP Event
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